Page 10 - Service Delivery Review_Volume 14_Number 3_2022

Public Service Digital Skilling

Surfing the tech wave

Prudence is passionate about building the economy
of South Africa, one ICT youth at a time, closing the
digital skills and gender divides in our country.

rudence Mabitsela is truly an has always made the right decisions cal learning and mentoring compo-
inspiration to all. Her passion for and taken the appropriate steps to nent,” Prudence says. “Of course, my
Pempowering young people with get her to where she wanted to go. goal of owning my own company
the right skills for the future, and her After completing her Vega diploma was also a big motivator for me,
focus on getting more black women in Marketing and Advertising where so I pitched a business model with
in the IT sector, is uplifting. And she she received the Top Achievement commercials to the board.” In true
doesn’t just inspire, she walks the Award, she didn’t rest on her laurels, proactive style, Prudence didn’t wait
talk: at just 26 years of age Prudence but sent out her CV every day, tire- to hear back from the board. Already
claimed her place in history founding lessly pursuing her destiny. She was thinking about the next step, she set
Dynamic DNA, the leading training soon offered a sales consulting posi- about securing funding that would
and skills development company, tion at a print, network security and be required to execute her plan. In
empowering Africa’s ICT generation. telecommunications company where just three weeks the board accepted
she would continue impressing her her proposal and Dynamic DNA was
Prudence is passionate about build- managers over the next six years. born.
ing the economy of South Africa, one
ICT youth at a time, closing the digital From 2010 to 2015 Prudence worked “Many people grow up just like me
skills and gender divides in our coun- her way up from sales consultant to without opportunities or access to
try. Coming from humble beginnings customer service, and at just 21 she technology and information. I wanted
in Soweto, Prudence was always a was appointed as Personal Assistant to reach those people and give them
hard worker, excelling at Math and to the CEO. She impressed the CEO an opportunity in the ICT sector,”
Accountancy at Eldorado Park Sec- so much with her drive and passion says Prudence. Her challenge was
ondary. She was also entrepreneurial that a role was created spearhead- solving the question of how these
in spirit; early on setting goals for ing the B-BBEE component for the individuals could get into a company
herself that would culminate in her company, analysing scorecards and like DVT when they had not been
owning her own business by the time presenting her findings to manage- able to attend university to get the
she was 26. Her entrepreneurialism ment. Prudence also furthered her right skills to be considered. She set
is partly inherited from her mother, knowledge at the University of the about building a model that would
father and grandmother, however her Witwatersrand in 2015. This is where be academically accredited with the
boundless energy, razor-sharp focus her passion for skills development company recognised as a private
and unstoppable perseverance – key was ignited. college.
traits of the entrepreneur - are all
hers. Her next career step was to join soft- Looking at the type of skills needed
ware development company Dynam- by companies, the niche areas
Not afraid of hard work, Prudence at ic Visual Technologies (DVT), which to focus on such as Java, Oracle,
the age of 13 started assisting her fa- is part of the Dynamic Technologies Google, Amazon, Microsoft and IBM
ther in his mobile repair shop helping Group of companies. She joined and more specialist skills in software
with customer service. After passing as B-BBEE transformation Man- development, testing and business
her matric there were no funds to ager in 2016 and within two months analysis, Prudence began building a
go to university. However, Prudence had secured funding for their skills solution, partnering with top ICT ven-
did not let that stop her, using her development programme and had it dors to provide a variety of courses.
drive and ambition to seek out every registered with the MICT SETA. Today all Dynamic DNA courses are
available opportunity. She heard Whilst rolling out the programme fully accredited specialisation cours-
about a bursary being offered by the over the next year, Prudence, spurred es that plug into NQF standards.
Media, Information and Communica- on by her ambition, business skills
tion Technologies (MICT) SETA for and strategic ability uncovered an Always thinking about what the next
a Vega diploma in Marketing and opportunity that would see her be- step is in closing the digital divide,
Advertising. She walked for an hour, come 51% shareholder and Managing Prudence added an additional reve-
joined the queue to apply and was Director of Dynamic DNA. nue stream for the company, creating
accepted along with 30 other stu- “I saw an opportunity that other an end-to-end solution by securing
dents out of hundreds of applicants. training providers were not doing Dynamic DNA’s status as a Pearson
The name Prudence means good which was desperately needed in the VUE test centre where learners could
judgement, and in her career, she ICT sector and that was the practi- write their examinations.

10 Volume 14 No.3 of 2022 | SERVICE DELIVERY REVIEW